Mix It Up
New line of greeting cards serves Interracial
and Multiracial consumer groups
Mix It Up, a new line of greeting cards serving people in interracial
relationships and multiracial consumers, has launched. Created by
sisters Tiffany and Courtney Morrison, whose mother is Anglo-American
and father is African-American, the concept for Mix It Up was developed
after their mother customized a store-bought card by coloring one
of the faces on the card brown.
______________________
According
to the U.S. Census,
1 in 50 marriages are interracial, a number that
has more than quadrupled since 1974.
______________________
While the number of interracial relationships and people of multiracial
backgrounds has steadily increased, the greeting card options for
this consumer group remain limited. According to the U.S. Census,
1 in 50 marriages are interracial, a number that has more than quadrupled
since 1974. As a logical progression, the number of multiracial people
has also significantly increased, with more high profile, visible
examples, including: Halle Berry, Lenny Kravitz, Mariah Carey, Tiger
Woods & Alicia Keys.
Mix It Up launches with a line of beautifully photographed cards with
a variety of vignettes, including: wedding, engagement, birthday,
baby and other special occasions. Additional product lines will launch
later in 2005.

One of the images that appears on Mix It Up
cards
Mix It Up is about the celebration of lifes special milestones.
We are excited to provide a greeting card option for the millions
of people in America who are in interracial relationships, of mixed
race descent and in blended families, said Tiffany Morrison,
Owner.
Mix It Up cards will initially be available online at www.mix-it-up.net.
Prices start at $2.50 per card and boxes of ten identical cards are
$18.00 (plus tax and shipping).
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