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The
Other World of Disney.
EPCOT
Center May Take You On A Trip Around The World, But Who's World?
by Jennifer Robbins
In
the land where a mouse rules as king and millions of tourists flock
to candy-colored theme parks every year, hundreds of thousands walk
through the gates of EPCOT (Experimental Prototype Community of Tomorrow)
in Orlando, Florida, to experience Disney's vision of diversity and
the world. The park's major component, the "World Showcase,"
features 11 pavilions designed to take you on a tour around the world.
Except it attempts to do so with just a few countries and by leaving
entire continents out.
___________________________
South
America and Australia were left entirely off the map,
and all of Africa, excluding Morocco, is represented by a sorry excuse
of a refreshment stand.
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Like
those skewed, ethnocentric maps that depict the U.S. as huge and all
other places diminutive in size, Disney's ode to diversity perpetuates
the primacy of Anglo-Saxon culture while neglecting to represent most
of the world. And by purporting to be both educational and fun, EPCOT
hooks both parents and kids with their slanted geographic vision.
South America and Australia were left entirely off the map, and all
of Africa, excluding Morocco, is represented by a sorry excuse of
a refreshment stand. Asia is boiled down to China and Japan, and forget
that the South Pacific even exists.
So who was able to snag a coveted spot in EPCOT's World Showcase?
Evidently, the countries with the richest visitors' bureaus. Each
pavilion is a shameless campaign to convince Disney guests to come
and spend their tourist dollars by traveling to the real thing next
year. Participating countries eagerly supply propaganda-laden films
rife with beautiful vistas and stunning landscapes. Each pavilion
is stocked with bubbly cast members indigenous to that particular
country who aggressively peddle their overpriced "native"
goods in shopping areas (wool sweaters in Norway, beer steins in Germany)
and reel patrons into mediocre and outrageously expensive restaurants.
Sadly enough, for too many people, EPCOT is as close as they'll ever
get to most of those countries, thus making the skewed presentation
even more sinister.
Admittedly, Disney's set designs are fantastic, and details like native
vegetation and indigenous architecture are included, but it's near
impossible to sum up any country (especially within the size of a
city block) without inevitably falling into the same, time-honored
stereotypes. The exhibits end up being about as abbreviated as EPCOT's
representation of the world itself.
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Most
of the pavilions don't even make the slightest effort
to teach, featuring ample shopping and restaurant facilities,
with nary an educational exhibit.
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Mexico's
entry is housed in an elaborate Aztec temple. On El Rio del Tiempo
(The River of Time), you glide through a condensed vision of Mexican
history (skipping the revolution), which includes a Native-American
utopia and a drunken fiesta complete with piñatas. In Germany,
celebrate Oktoberfest with men in leider-hosen and plenty of beer.
Drink tea in the UK and then be served sushi by a kimono-clad girl
in Japan. Most of the pavilions don't even make the slightest effort
to teach, featuring ample shopping and restaurant facilities, with
nary an educational exhibit. Italy's miniature replication of St.
Mark's Square doesn't present much to look at or learn from, and funnels
you (surprise!) directly into the overpriced restaurant and shop.
But Disney's representation (or lack thereof) of the African continent
is perhaps its most glaring blunder. Squeezed between Germany and
China is The Outpost -- a diminutive refreshment stand intended to
represent all the rich cultural and geographic diversity of an entire
continent. A bongo tent and camouflage jeep are all the "African"
atmosphere Disney could muster. Is this omission deliberate? African
tourist boards likely don't have the financial wherewithal to fund
an exhibit here, but this doesn't compensate for leaving out an entire
continent in what's called a "World Showcase." Disney certainly
focuses on Africa in other parks, namely-Animal Kingdom, but even
there African culture is lumped into one, homogenous entity.
The United States, predictably, is the centerpiece. The largest, most
elaborate pavilion combines patriotism with a healthy dose of commercialism.
Housed in an immense brick edifice constructed to represent 18th-century
Colonial architecture, you'd think that this pavilion might take even
a cursory stab at representing the diversity within its home country.
Sadly, you'll find nothing more than kitschy Americana and fast food.
"The American Adventure," narrated by an animatronic Mark
Twain and Ben Franklin presents a thoroughly Disneyfied version of
U.S. history -- negative and/or contentious events are curiously left
unmentioned.
The PR puff represented in EPCOT's World Showcase nullifies any educational
benefit derived from otherwise entertaining exhibitions. By positioning
itself as an educational resource and theme park, EPCOT reels in hundreds
of thousands each year, not only to misinform, but to support a Eurocentric
vision of our world.
A
passionate Mousketeer and lifelong Disney acolyte, Jen Robbins is a
freelance writer based in San Francisco, CA. Her previous jobs have
included senior editor for an online city guide and covering Orlando
for a tourism publishing company. She currently writes and edits for
a corporation in Silicon Valley.
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World Media
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